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The platform

One connected system for loyalty, rewards & marketing

Every part of AdvEntVIPClub shares a single customer record — so points earned at the register, rewards issued at a threshold, and campaigns sent from the dashboard all stay perfectly in sync.

Loyalty engine

Flexible programs for any business model

Run multiple programs at once and choose how members earn. Set point rates per dollar, bonus points per visit, or rewards tied to specific items — and decide exactly which stores qualify.

  • Spend-based — points per dollar, with fractional rates supported
  • Visit-based — bonus points per visit, with optional daily caps
  • Item-based — reward specific SKUs or product groups
  • Inclusive or exclusive store filters per program
  • Point expiry measured consistently in days
Spend Visit Item
1P for $1
1 pt / $1 · expires 365 days
50P per visit
50 pts / visit · max 1/day
Free gift on $500
Item-based · qualifying SKUs
Threshold reached · 1,000 pts
Issue $25 store credit
Store credit
$25
Coupon
$5
Free gift
Handbag
Rewards & store credit

Turn points into reasons to come back

Define threshold tiers that automatically issue rewards when a member crosses them. Store credit lives on its own clean ledger — a separate currency from points — so reconciliation is always straightforward.

  • Reward types: store credit, coupon, free gift, or discount
  • Multiple tiers per program with their own values
  • Store credit honored group-wide across all locations
  • Append-only ledger keeps every issuance auditable
Marketing & communications

Targeted campaigns, fully compliant

Segment members by points, spend, or last-visit window, then reach them by email, SMS, or push notification. Every recipient is logged with delivery status, and the engine checks consent before any send.

  • Mass email, bulk SMS & app push from one place
  • Per-channel opt-in for CAN-SPAM, TCPA & GDPR
  • Per-recipient send log with bounce & failure tracking
  • Personalized offers, coupons & automated notifications
"Weekend perks" · Queued
Segment
500+ pts · visited < 30 days
Sent
17,170
Opened
42%
Redeemed
11%
Customer data & insights

One profile, every interaction

Transactions, points, store credit, memberships, and consent all roll up into a single record per member — scoped to your brand and ready for reporting.

Member profiles

Personal and corporate customer types, contact details, enrollment date, and lifetime activity in one view.

Balance views

Raw point balance, active (spendable) balance excluding expired points, and store-credit balance — always current.

Memberships

Track paid or dated enrollments, fees collected, and validity windows, with automatic status transitions.

POS terminal
→ POST /transactions
In-store tablet
→ POST /customers
QR web portal
→ GET /balance
AEVC Loyalty API · JWT
200 OK · idempotent
Platform & integrations

Secure, scalable, and built to integrate

Every service is exposed through REST APIs your POS, tablets, and web apps call directly. A centralized database is the system of record; each store keeps a fast read-only cache pushed one-directionally from the center.

  • REST APIs secured with JWT authentication
  • Multi-tenant isolation keyed on client-group
  • Idempotent transaction sync — retries never double-credit
  • PII encrypted at rest; role-based admin access
  • Merge tooling with a full audit trail
AdvEntGala member app

Keep customers engaged between visits

Members view their points and balances, track rewards and redemptions, and receive promotional content — flyers, images, and videos — pushed straight from your dashboard.

  • View points & balances across all group stores
  • Track transaction & reward history
  • Receive targeted promotions and offers
Your points
3,250
Store credit
$25.00
Next reward in
750 pts → $25 credit
See it live

Walk through the platform with us

Book a demo and we'll tailor a tour to your stores, your programs, and your goals.